- This integration consolidates the offer of technological solutions and complements Konecta’s current range of CRM tools and software.
- The company led by José María Pacheco remains committed to its international expansion with the latest technologies.
The Spanish company, Konecta, acquired the Brazilian technology firm, Uranet, thus consolidating its position in Brazil, and its leadership in Latin America as the leading multinational for BPO and Customer Relations comprehensive solutions.
This acquisition represents Konecta’s first major operation after last February, when its founder, José María Pacheco, along with his management team and the Intermediate Capital Group (ICG) fund, acquired 100% of the group.
Uranet, one of the most prestigious players in technological solutions for customer management in Brazil, with over 18 years of experience and a turnover of more than € 60 million, will now be under Konecta’s umbrella. This integration further reinforces the offer of technological solutions and complements Konecta’s current range of CRM tools and software.
Brazil, a country in which Konecta is present since 2013, is one of the key regions in the international expansion strategy of the company and its presence in Latin America. Uranet thus strengthens a high-value and growing market, where major brands and companies are increasingly focused on reinforcing their position through the delivery of high-quality services and the enhancement of customer loyalty.
Uranet’s current team will continue to lead the company together with Konecta Brazil. Its CEO, Marcio Araujo, highlights the great leap that the company will take with Konecta: “Integration into the Konecta group is a very important opportunity for growth and will allow us to expand the market opportunity we currently have in Brazil by continuing to develop our offer for innovative solutions.”
For his part, Jesús Vidal Barrio, Konecta’s Global CEO, explains that “with this acquisition, Konecta not only strengthens its position in Brazil, but accesses talent and solutions that we intend to deploy in all the territories where we are present, so to allow our customers to benefit from new solutions.”
Marcio Araujo wanted to emphasize that among Uranet’s strengths are “developing own and end-to-end solutions”, a differential element that made the company stand out in the sector. Uranet’s great success occurred mainly because we had our own system: IntergrALL. We developed licenses and implemented our customer-focused solution in large companies. Currently, we have sold more than 70,000 licenses.”
With the acquisition of Uranet by Konecta, the global capabilities of the Spanish multinational will now be complemented with a varied portfolio of tools, among which we find KCRM (adaptability and flexibility in managing interactions; EPIRON (omni-channels), KBOTS (process automation), ANALITIKA (data analytics applications), together with advanced solutions and services that accompany the entire “customer journey”, using proprietary tools, integrated to provide simplification regardless of the channel chosen by the customer (INTERGRALL).
All these solutions, together with the involvement of a group of consultants and professionals specialized in mapping and process simplification, will allow Konecta to offer win-win projects for customers, with long-term relationships that generate improvements in productivity, all of them accompanied by developments in new digital channels and the building of cognitive solutions.
The company leverages the capabilities provided by Konecta Software, an innovation center based in Medellin-Colombia, where all kinds of solutions are designed to meet the growing demand for brands.
The Andalusian-born multinational and leader in Spain, which employs over 65,000 people and operates in 10 countries, has consolidated its leadership in the field of technological innovation and branding process outsourcing services with record turnover figures. The company’s spectacular growth is closely linked to its presence in the Latin American market, where it is already a leader in Colombia and is among the leading companies in the technology market in Peru, Argentina, Chile, Mexico and Brazil.1 b